Information vs. Emotion
I was nursing my toddler to sleep this afternoon, basking in the oxytocin glow, the writing buzz, and taking in some church stuff I'd listened to. These are the times when I begin to ponder. It's wierd, but feeling good about stuff always reminds me that I'm very, very lucky. So then I begin to think about what is wrong in the world. I usually go in two directions: the suffering born by the innocent, or the proliferation of falsehoods.
This afternoon it was the latter, and my recent adventures at the Health and Safety Fair. The problem is that a blog like this, or those who have a lot more time to devote to debunking doesn't do a lot. I've thought about writing a whole book, but it has been done by more knowledgable people than me. They are either ignored or recieve bad 'customer' reviews because they are percieved as pushing the evil profit seeking medico-pharma industry.
Maybe a softer voice would work? Maybe the lack of letters after my name, the "I'm just an ordinary housewife" schtick would work? What kind of research, what kind of words to get the point across? And then, who would publish it?
How can I reveal to the world that the alternative medicine industry is profit oriented and not people oriented as they would have you believe? How often even the practitioner is being duped out of money by the school/training/product line whatever. Sometimes the altie practitioner sees a quick road to helping others that goes against the evil corporate machine. It appeals to their feelings. Chiropractic learning isn't so quick though, and is expensive. Those guys have to believe in it from the beginning to put so much time, money, and effort into it.
I was disturbed not only by the blatant lie about Jackie Joyner Kersee being dead, but by what I found when researching other things they'd talked about. I found a chiropractic training website. I couldn't get there directly, but google had a cache
of some literature about "The 15 secrets to Lifetime Patients". Here are some examples:
New Patient Advocate:
1. Prepares testimonials, chiropractic analogies,
metaphors, or stories
that correspond to the education of the day.
Inspires the patient by stirring the patient’s emotions. Remember
emotions motivate people to act not information
Using an inspirational case or an emotional testimonial is an
extremely effective method for communicating the chiropractic story.
Actual cases and testimonials build trust, security and confidence with your
current patients while at the same time one of the most effective strategies
for stimulating internal referrals in your practice.
Select a case that really impacted you emotionally and represents the
chiropractic wellness model. Communicate the story with passion to your patients.
They are messing around with people to "build practice". They aren't teaching medicine, but business. Scratch that. They are teaching religion.
But they do probably have a point: People are more motivated by emotion than information. This is why alternative medicine works better.
Maybe that is it: an expose on the alternative medicine big machine, not on the veracity of the practices themselves.
But I can't help but think that more than that is needed. A booth at those fairs, for instance. There are a lot of cool things that could be done at such a thing. Imagine an ideomotor demonstration, you know the one where you have the pariticipant hold both their hands out, instruct them that no matter what, they are to keep them at the same level, then have them close their eyes and talk about how there is a balloon tied to one making it light and a brick to the other making it heavy. Give them questions to ask the person who wants to be their chiropractor.