Fear Tactics in Advertising
On the whiteboard in the women's workout area:The average American gains 8-11 pounds during the holiday season.WRONG
. Not only is this wrong, it even exaggerates the 7-10 lb here
for that. These all use different calculating methods. They are still not quite as good as using a scale in water(runs usually around 300 dollars), or caliper measurements (technically difficult) but much closer than the devices that measure electrical resistance to estimate body fat.Just losing weight will make you a smaller version of what you are now. You will just be a skinny FAT person.
Please note that this sign is in the women's weight training room of a gym. The women who will read this sign aren't just dieting. They are exercising. This simply is not true of this population. Not only that, but the statement encourages the culture of anorexia.
The rest of the sign is about seeing the in house personal trainers for a free one hour consultation. I have plenty to say about that in another post. But for today, the point is that this advertisement isn't about encouraging these women to reach a little farther, be a little stronger, a little better, and most certainly more confident. This advertising is telling them that if they don't sign up with these guys, they will gain weight or if they lose it, they will still be fat. It is all about fear.
Guess what, women (and men). You don't need them. They aren't worth your time or money. Need some encouragement? Get a friend. Need some knowledge? There are plenty of books, magazines, and websites out there that will tell you everything these guys will teach you, and more. The last thing getting fit should be about is being afraid of failure.
I'm printing this out, along with the references, and bringing it in tomorrow.